Soureez began with a pattern we saw repeated again and again in international sourcing.
Buyers didn’t struggle to find factories in Pakistan. They struggled to keep control once orders were placed. Timelines slipped, quality issues surfaced late, and accountability was spread across too many hands. By the time problems became visible, options were limited.
❝ Soureez was created to bring ownership back into the sourcing process. We operate as an on-ground extension of our clients’ sourcing and production teams, managing supplier alignment, production monitoring, quality assurance, and shipment readiness from start to finish.
We don’t act as a transactional middle layer. We take responsibility for execution, validating feasibility early, enforcing discipline during production, and surfacing risks before they impact delivery.
Today, Soureez supports international buyers across home textiles and apparel, helping them source from Pakistan with greater transparency, control, and confidence. ❞
CEO – Humayun Dar
Soureez is led by Humayun Dar, a supply chain professional with hands-on experience across softline sourcing, commodity-linked supply chains, and sustainability-driven execution for international markets.
He has worked directly with manufacturers and international buyers across knitwear, woven apparel, and home softlines, covering supplier selection, fabric development, costing discussions, production planning, quality oversight, and export shipment execution.
His leadership spans traceability systems, execution monitoring frameworks, sustainability alignment, and climate-transition initiatives for export-focused manufacturers.
This blend of operational sourcing exposure and sustainability integration positions Soureez as a partner that understands both the strategic and execution realities of modern softline trade.
Soureez brings together multi-decade, cross-functional expertise covering the full lifecycle of softline sourcing, from supplier identification to shipment execution and compliance alignment.
When buyers work with Soureez, they are engaging a structure that already understands the operational and commercial realities of global softline sourcing.
Buyers do not need to explain the basics. They do not need to manage intermediaries.
They gain a partner that speaks their language and operates with control at origin.
The Soureez Advantage
Soureez is not built around individuals. It is built around functions, experience, and accountability. That is what allows us to deliver consistency, transparency, and confidence in an industry where execution determines everything.
Global Sourcing Is Not the Problem. Execution Is. Even with capable factories, sourcing often becomes stressful when execution isn’t closely managed at origin.
info@soureez.com
92 322 4007718
